Alex Gaudino (born Alessandro Alfonso Fortunato Gaudino, January 23, 1970) is an Italian DJ and record producer. Alex was born in Salerno, Italy. He first began his music career working for Flying Records and UMM. In 1998, with the support of the well-known Italian record company TIME, Alex founded his own label, RISE Records, which quickly produced a string of hit records by artists such as The Tamperer, Black Legend and Robbie Rivera's "Bang", which earned him a nomination for Best European A&R at the 2000 European Music Awards, held in London. Alex Gaudino is also well-known for being a member of the trio Lil' Love with Jerma and Sharon May Linn. In 2005, Lil' Love's track "Little Love" was exclusively played by Pete Tong at Nikki Beach in Miami during WMC 2005. The record produced by Jerma was released on Positiva in the UK and reached the top of the UK Dance Chart. In 2006, Alex remixed with Jerma for Pete Tong & Chris Cox, Mousse T and James Kakande. Later in 2006 Gaudino signed a record deal with Ministry of Sound label in the UK. He later released "Reaction", and "Head over Heels" on the label. In December 2006, Gaudino released his second single "Destination Calabria"